Changes Thailand’s Tourism Sector Will Need to Make

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The COVID-19 pandemic and the measures taken to curtail its spread have taken a heavy toll on Thailand’s economy. Among ASEAN+3 economies, Thailand is the third most reliant on travel and tourism for growth and jobs, with direct and indirect contributions totaling around 20 percent of GDP and employment (Figure).

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A Lonely Planet: ASEAN+3 Travel and Tourism in the Time of COVID-19

The COVID-19 pandemic has obliterated the region’s USD 300 billion travel and tourism industry. The outcome is threatening the external sector of countries for whom tourism has been a stable source of foreign exchange, and domestically, a key employer of the local workforce.

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Boosting Technology and Connectivity to Develop the Travel and Tourism Sector in East Asia

The ASEAN+3 region is in a sweet spot for tourism. Globally, the trends are favourable for tourism with a rapidly rising middle class, improved connectivity, and shifting consumer preferences towards customized services and fresh experiences.

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